The Therapist’s Launchpad: From Spa to Self-SufficientA Practical Guide to Building a Thriving Independent Practice
Written by Krystal Wells, LMT
 
Are you ready to leave the spa grind behind and step confidently into independent practice—but don’t know where to begin? The Therapist’s Launchpad is your essential roadmap to making that leap with clarity, strategy, and support. Written specifically for massage therapists, estheticians, and wellness professionals, this guide walks you through every step of creating a sustainable, self-sufficient business—whether you're brand new or already working as a contractor.
 
Inside, you’ll learn how to:
Legally structure and register your business
Track expenses and understand tax deductions
Set pricing, manage your finances, and avoid costly mistakes
Build a personal brand that attracts your ideal clients
Plan marketing strategies, claim your digital presence, and grow a loyal client base
Create systems that protect your time, income, and energy
 
You’ll also find practical tools like goal planners, deduction checklists, and content calendars to take action immediately.
 
What makes this book a must-have? It’s not theory—it’s real-world experience from someone who’s walked the path. Author Krystal Wells, LMT, shares the lessons, challenges, and pivots that shaped her successful practice and the community she now leads. Whether you're still working in a spa, renting space, or dreaming of owning your own studio, this guide gives you the confidence and structure to turn that vision into reality.
 
You’re not “just a contractor.” You’re a business owner. A healer. A brand.
 
This ebook will show you how to step into that role—and thrive.